Large teams.
Bloated budgets.
Thousands of emails.
I DO the opposite of that.
Every project runs on three pilars.
Narrative: Beautiful footage no one watches is just an expensive hard drive.
Aesthetics: Your brand deserves visuals that look like you meant it.
Strategic impact: At the end of the day, the work needs to do something.
HOW I WORK?
01 — A conversation first
Not a pitch. A 20-minute call where I actually listen — what the project is, what you've tried before, what success looks like. Then I send a proposal with everything in writing: scope, deliverables, timeline, investment. No surprises later.
02 — Plan it properly
Shot list. Storyboard. Locations. Schedule. I'm obsessive about pre-production because it's where most projects go wrong — long before the camera comes out. You'll know exactly what we're making before we make it.
03 — Shoot it
Set ready. Clear plan. I don't bill for days I don't need. On the day, I'm focused on one thing: getting the material that makes the edit stand out.
04 — Edit fast, edit right
I turn things around quickly — I'm not rushing, I've already done the thinking in pre-production. Revisions are part of the process. Your brand guidelines are followed. You won't be waiting weeks..
05 — Make sure it works
Delivery isn't the finish line. I follow up. If the content isn't performing the way it should, I want to know — and I want to fix it. That's not a service offer, it's just how I work.
I'm Fran. Filmmaker, advertising graduate, Argentine living in Copenhagen.
I came here for the work and stayed because, honestly, the light in Denmark is incredible and the coffee grew on me.
I've spent years shooting for brands like Radisson Collection, Hugo Boss and Visit Copenhagen — and before that, working inside agencies long enough to understand why clients get frustrated with them.
That frustration is basically the whole reason this exists. One person, full production, no briefing chain. Fast answers, clean work, fair price.
Franco G. Salomon